PPC Advertising
Does your website need leads or sales quickly?
Maybe you have a new website which needs time to build it’s online authority?
PPC (Pay-per-click) allows your website to appear on search engine results pages (SERPs) instantly.
This means you can start driving targeted traffic to your website right away, unlike other marketing methods that may require more time to generate results.
PPC advertising is an online advertising model where advertisers pay a fee each time their ad is clicked.
It’s a cost-effective method to promote your products or services and ensure your brand gets visible exposure across search engines, social media platforms, and other relevant websites.
With PPC, you bid on specific keywords or target specific demographics to display your ads to the right audience at the right time.
Full PPC Management
What's included in your PPC campaign?
- A dedicated distraction free landing page
- One call-to-action on your offer or service with a form for capturing data
- An eye-catching infographic or short video to encourage users to click your advert
- Compelling advert copy that draws your reader in
- Tracking links so you can tell how well your advert is performing
- Monitoring for length of campaign
- Option for a dedicated tracking telephone number for your adverts
Benefits
What are the benefits of PPC?
PPC advertising offers a strategic and effective approach to reaching your target audience and maximizing your online presence.
Target your demographic
PPC provides granular targeting options, allowing you to reach your desired audience based on various factors such as keywords, demographics, locations, interests, and more. This precision helps ensure that your ads are shown to the right people who are more likely to be interested in your products or services.
Stay in control of expense
With PPC, you have control over your budget. You only pay when someone clicks on your ad, hence the name "Pay-Per-Click." This allows you to set a maximum bid for keywords and allocate your budget accordingly. You can also adjust your spending based on performance and results.
Immediate Visibility
PPC offers detailed performance tracking and analytics, enabling you to measure the return on your investment. You can track metrics such as clicks, impressions, conversions, and revenue generated. This data helps you analyse the effectiveness of your campaigns and make data-driven decisions to optimize your advertising efforts.
Brand Exposure and Awareness
Even if users don't click on your ads, PPC can still contribute to brand exposure and awareness. Being present in search results and on relevant websites increases your brand visibility, helping you establish brand recognition and reach potential customers who might consider your business in the future.
Food for thought
Is it worth the expense?
Determining whether PPC advertising is a viable investment depends on various factors, but a general guideline involves considering the correlation between your budget and the potential value of each lead.
To illustrate, let’s say you allocate £100 towards well-optimized PPC advertisements. This expenditure can be considered a worthwhile investment if your objective is to generate leads or product sales that have a significant value, ranging in the hundreds or even thousands of pounds. In such cases, the potential returns would outweigh the initial investment.
Conversely, if your leads or product sales are valued at only £10 each, dedicating the same £100 budget becomes more challenging to justify. To recoup your investment, you would need a minimum of 10 leads to successfully convert into sales, which presents a greater hurdle to overcome.
Ultimately, the decision regarding the viability of investing in PPC advertising rests on your specific circumstances, objectives, and the potential return on investment you anticipate.
Question
FAQ's
In order to provide you with a quote, I would need to have a discussion about your specific requirements and determine whether the creation of ad accounts is necessary or if it has already been taken care of.
Please note that the costs for advertising fees are not included in my charges.
I work with Google Ads and Facebook Ads.
Facebook Ads is generally better for those with lower budgets, but the audience targeting is not as comprehensive as Google Ads.
If you are opting for Facebook adverts, I will need to request access to your company page in order to post the ads.
PPC advertising works through an auction-based system. Advertisers bid on specific keywords or target criteria, and when a user searches for those keywords or meets the targeting criteria, an auction takes place. The search engine or platform determines which ads are displayed based on factors like bid amount, ad quality, and relevance. When a user clicks on an ad, the advertiser is charged for that click, and the user is directed to the advertiser’s website or landing page.
The cost of PPC advertising can vary depending on factors such as the competitiveness of keywords, industry, targeting options, and the platform used. With PPC, you have control over your budget as you can set a maximum bid for keywords and allocate a daily or monthly budget. You only pay when someone clicks on your ad, and you can adjust your spending based on your goals and performance. It’s important to establish a budget that aligns with your objectives and to continuously monitor and optimize campaigns to ensure cost-effectiveness.
One of the significant advantages of PPC advertising is the ability to target specific locations and demographics. PPC platforms provide various targeting options that allow you to narrow down your audience based on factors such as geographic location, age, gender, interests, behaviors, and more. This precise targeting helps you ensure that your ads are shown to the most relevant audience, increasing the chances of reaching potential customers who are more likely to engage with your ads and convert into customers. Targeting options may vary depending on the platform or advertising network you use, so it’s important to explore the available targeting features and optimize your campaigns accordingly.
This can vary depending on several factors, including the competitiveness of your industry, campaign setup, budget, and targeting.
While PPC advertising can drive immediate traffic to your website, it may take some time to fully optimize and fine-tune your campaigns for optimal results.
Generally, you can start observing initial performance and data within a few days or weeks.
